sustainwash

动词 v.

英文释义

动词 v.
  1. To engage in the sustainability analogue of, or subset of, greenwashing.
    — wondering whether the advertisement's talk of sustainability might be trying to sustainwash the reality

词形变化

sustainwashes present,singular,third-person sustainwashing participle,present sustainwashed participle,past sustainwashed past

词源

From sustain + -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.
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