put one's heart in

— Angelica Cardona, with a microphone in her hand, stands among a group of candidates. Her voice reverberates firmly from the stage: “The art of weaving forms part of our Mayan identity. Nowadays, however, cheap printed fabrics are replacing our ancestral hand-woven textiles. This is how capitalism is killing our culture and preventing us from putting our heart in each artisanal piece we produce.”