wokewashing

名词 n. 动词 v.

英文释义

名词 n.
  1. The use of social justice in marketing campaigns. derogatory,uncountable
    — Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.
动词 v.
  1. present participle and gerund of wokewash form-of,gerund,participle,present

词形变化

woke-washing alternative woke-washing alternative

词源

词源 1
From woke + -wash + -ing. Compare greenwashing.
词源 2
From woke + -wash + -ing. Compare greenwashing.
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