virtual reality

— When a player like Shotton's interviewee controls a persona in a MUA and becomes absorbed to such an extent that he is oblivious to the real world, concentrating only on the virtual reality, then the player and his persona fuse; he 'becomes' his persona in that MUA. As far as the player is concerned, things are happening not to the persona but to he himself. He can do things that are impossible in the real world, and be whoever he wants to be. That's the attraction.