top of mind awareness
名词 n.
英文释义
名词 n.
-
The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
— Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
1 次浏览
数据来源: Wiktionary