she-E-O

— she-eo Referring to a woman CEO, this is an irresistible play on words for headline writers, contest organizers, and singers. It has various spellings: she-e-o, she e o, she-eo, sometimes with capital letters. In the year 2000, a Canadian company sponsored a She-EO contest for women only, awarding $250,000 Canadian for the best dot-com business plan. And then there is the women's a capella^([sic]) singing group at Harvard Business School that calls itself the She E O's.