self religion

— Werner Erhard, a former used-car salesman, founded his Erhard Seminar Training system (EST) in 1971. He drew upon many sources in the development of his philosophy including Zen Buddhism, Dale Carnegie's Positive Thinking, L. Ron Hubbard's Scientology and Jose Silva's Silva Mind Control. Erhard's seminars were at first 60-hour courses over two weeks designed to give insights into the meaning of life; his philosophy has been described as 'the most important of the self religions' that developed in the 1970s and 1980s.