ratings ploy
名词 n.
英文释义
名词 n.
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A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.
— Among the several television critics whom I polled informally about the [Connie] Chung matter during the Television Critics Association semi-annual meeting in Pasadena, July 14–23, 1995, all but one blamed, in effect, both Chung and CBS: Chung for letting herself be used as a ratings ploy, the network for using her thusly.
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数据来源: Wiktionary