rainbow washing

名词 n.

英文释义

名词 n.
  1. The practice of a company presenting itself as gay-friendly to improve its brand image. uncountable
    — In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]

词源

In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.
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