persona

名词 n.
/pɜːˈsəʊnə/|/pəˈsəʊnə/    /pɝˈsoʊnə/

英文释义

名词 n.
  1. A social role.
    — I've maintained a very public persona.
  2. A character played by an actor.
  3. The mask or appearance one presents to the world.
    — He keeps his online persona completely separate from his real-world one.
  4. An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
    — To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]

词形变化

personas plural personae plural personæ plural

词源

Etymology tree
Latin persōnabor.
English persona
Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.
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