pay to play

— Whether or not the father of our country was prone to campaign overkill [referring to a quoted passage about George Washington handing out rum, wine, beer, and cider for electioneering efforts], the above points up the fact that running for public office has long required the expenditure of resources. Although the use of libations has largely given way to the use of television as a means of capturing votes, the principle remains the same: You gotta pay to play. Nonetheless, as Tables 7-1, 7-2, and 7-3 illustrate, one component of the campaign money game does change with each election—the price tag keeps getting larger. Hence, the Reagan-Carter election of 1980 cost the nation approximately $59 million more than did the Lincoln-Douglas contest of 1860. Between 1978 and 1982 alone, candidates for the House of Representatives increased their total spending by $94 million or 84%. Nor is this phenomenon unique to national office. Between 1958 and 1982 the amount of money required to secure a chief executive for the State of California increased by about $21 million or 781% in fewer than 25 years—a whopping $5 million or 169% even when adjusted for inflation.