open rate

名词 n.

英文释义

名词 n.
  1. A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out. Internet
    — You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
  2. A similar measure applied to conventional advertising mail.

词形变化

open rates plural
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