open rate
名词 n.
英文释义
名词 n.
-
A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
— You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
- A similar measure applied to conventional advertising mail.
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数据来源: Wiktionary