omeletty

— The egg, if it is not fresh, isn’t worth full value, neither does it please the palate nor the imagination. There is a closer resemblance between the egg and advertising than we think. […] The best instructor for this purpose is the weekly journal, the Little Schoolmaster in the art of advertising, as Printers’ Ink is so appropriately called. Every week it gives you the latest, newest, and best in advertising. After reading it your ads will lose their scrambled and omeletty flavor.