market leader
名词 n.
英文释义
名词 n.
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A product that is chosen by more consumers than any of its competitors.
— The aim of the sophisticated type of own label is to present customers with a product which has at least as good a quality as the brand of the market leader.
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A company that manufactures or markets a market leader or that outsells all other similar businesses.
— The lesson is that when you are competing with a strong market leader you should not necessarily attack head on, but try to change the rules of the game: for example by approaching the customer from a new direction.
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数据来源: Wiktionary