lovemark

名词 n.

英文释义

名词 n.
  1. An enhanced brand that inspires love and respect in consumers.
    — The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.

词形变化

lovemarks plural

词源

From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.
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