hot medium

名词 n.

英文释义

名词 n.
  1. Any medium that is rich in sensory data (e.g. high-definition film) and thus requires relatively little involvement by the viewer, reader, etc. in order to be consumed.

词形变化

hot media plural

词源

Coined by Marshall McLuhan, based on French anthropologist Lévi-Strauss' distinction between hot and cold societies.
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