guerrilla marketing

名词 n.
中文释义

英文释义

名词 n.
  1. An advertising strategy that uses unconventional interactions in order to promote a product or service. uncountable
    — Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.

词源

Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).
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