euphemism treadmill

名词 n.

英文释义

名词 n.
  1. The process by which euphemisms fall into disuse and are replaced by new ones, as the old ones become socially unacceptable over time.
    — The euphemism treadmill shows that concepts, not words, are in charge: give a concept a new name, and the name becomes colored by the concept; the concept does not become freshened by the name. (We will know we have achieved equality and mutual respect when names for minorities stay put.)

词源

Coined by Steven Pinker in 1994, but preceded by Sharon Henderson Taylor's 1974 "euphemism cycle."
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