disloyalty card

名词 n.

英文释义

名词 n.
  1. A card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
    — Each time they visit a new coffee house, they can get their disloyalty card stamped. Once they've collected enough stamps, they will receive a free coffee at the coffee bar that gave them the disloyalty card in the first place.

词形变化

disloyalty cards plural

词源

After loyalty card. Even though the phrase has been used as a sum of parts, for example, "play the disloyalty card" (see play the something card) or in its literal sense as a form of boycott (e.g. Unilever disloyaly cards), the earliest known use with the purpose of promoting cooperation among businesses was conceived by barista Gwilym Davies in 2009.
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