disconfirmed expectancy

名词 n.
中文释义

英文释义

名词 n.
  1. A failed prophecy, leading to a form of cognitive dissonance in the believer. countable,uncountable
    — Assimilation theory in marketing research draws upon Festinger's (1957) cognitive dissonance theory and suggests that disconfirmed expectancy about a product or service will create psychological discomfort. As a result, consumers will reduce psychological tension by modifying assessment of the technical quality of the product or service.

词形变化

disconfirmed expectancies plural
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