direct marketing

名词 n.
中文释义

英文释义

名词 n.
  1. Marketing that reaches potential buyers by communications directly addressed to the consumer or customer. uncountable
    — In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
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