dark social
名词 n.
英文释义
名词 n.
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Interactions via the World Wide Web that cannot be publicly viewed, tracked or logged, such as private messages, texts and e-mails.
— This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL [author's capitalsation]. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you.
词源
From dark (“hidden, secret”) + social (“relating to social media or social networks”); compare Dark Web (“the portion of the Deep Web hosted on restricted networks”).
Coined 12 October 2012 by Alexis Madrigal of The Atlantic (see quotations), in reference to Internet traffic (clicks) from hyperlinks sent via private messages that are thus invisible to most analytics programs.
Coined 12 October 2012 by Alexis Madrigal of The Atlantic (see quotations), in reference to Internet traffic (clicks) from hyperlinks sent via private messages that are thus invisible to most analytics programs.
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数据来源: Wiktionary