culturatus

— Marshall McLuhan started out like most of the celebrated academic oracles of the past 100 years or so, namely, writing things that were incomprehensible to l’homme moyen intellectuel, which is French for what I call your average culturatus. Your average culturatus has a B.A. from Rutgers, a thin wife, a Volkswagen, a subscription to Architectural Forum, white Saarinen pedestal chairs in the dining alcove, a Fisher hi-fi, all the Beatles albums from Revolver on, brown bread in the bread box, a McCarthy button, a lapsed pledge card from core, and an idea for a science-fiction novel about a planet inhabited by holy primitives.