brandscape

名词 n.
中文释义

英文释义

名词 n.
  1. The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.
    — By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches.

词形变化

brandscapes plural

词源

Blend of brand + landscape. Anthropologist John Sherry is credited with coining term in 1986.
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