bikewashing

名词 n.

英文释义

名词 n.
  1. The practice by people, organizations and states of presenting themselves as bike-friendly without making meaningful changes to promote the use of active means of transport. uncountable
    — […] today the phrase bikewashing has also taken on another meaning. The phenomenon is the two-wheeled equivalent to greenwashing. It’s when companies attempt to make their products seem “bike-friendly” even if what they are advertising has absolutely nothing to do with bikes or bettering the bike community.

词形变化

bike-washing alternative

词源

Blend of bike + whitewashing (or bike + -wash + -ing), patterned after greenwashing.
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