benchmarketing

名词 n.
中文释义

英文释义

名词 n.
  1. The misleading use of unrepresentative benchmark software results in marketing a computer system. derogatory,uncountable
  2. The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service. uncountable

词汇关系

相关词
bullshot

词源

In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
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