banner blindness

名词 n.

英文释义

名词 n.
  1. A tendency to ignore banner ads and similar-looking banners on websites. uncountable
    — While consumers learned to develop "banner blindness" when performing keyword queries on search engines,[…]

词源

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
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