Gruen transfer

专有名词

英文释义

专有名词
  1. The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
    — The Gruen transfer (named after architect Victor Gruen) designates the moment when a ‘destination buyer’, with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait.

词形变化

the Gruen transfer canonical

词源

Named after Austrian-American architect Victor Gruen (1903–1980).
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