The act of making a business decision so misguided as to border on absolute stupidity, leaving everyone else to wonder what the hell you're thinking.\n> Steve: Hey, Joe! Nice work on raising prices by 60% and changing the name of one of our most popular services to something stupid. You've really been Netflixin' it lately!\n> Joe: Thanks, Steve! I was thinking of also introducing the rebrand to our customers via an apology letter.\n> Steve: Good plan!\n